Alex Franco learned one of radio’s most useful lessons before he became the voice people recognized: when the microphone turns off, you still have to do the job you were hired to do.
Alex applied for a promotions and marketing internship because it sounded interesting. Once inside, he noticed how many people forgot their responsibilities the moment a studio microphone came within reach. Alex did not. He could sit in on a morning show, enjoy the moment, and still leave at ten o’clock to finish the unglamorous work waiting outside the booth.
While Tab cuts Alex’s hair, they talk about the internship that opened the door, the ordinary jobs and abandoned majors that came first, and the years spent learning Austin radio through promotions, live events, artist interviews, and morning-show timing.
Being real on the radio does not mean knowing everything. It means being willing to admit when you do not.
They also get into thick skin, social media, and the chemistry behind Booker, Alex and Audrey. The ease listeners hear comes from history, trust, and the willingness to let a conversation stay imperfect.
Then Alex turns the chair around and asks Tab about the backstage haircut with Brandon Flowers. Both careers land in the same place: technical ability opens the door, but listening is what makes someone call again.
How much of a career is talent—and how much is simply remembering to do the part no one applauds?
Alex’s career kept moving because he treated the unglamorous work as part of the opportunity. The microphone became possible because he kept doing the work after it turned off.
